How to Build a Strong Company Culture: Tips and Strategies.

This blog post provides tips and strategies for businesses to create a positive and strong company culture that leads to increased productivity and revenue.

Table of contents.

Creating a positive company culture is not only good for employees, but it can also benefit a business's bottom line. According to a study conducted by the Harvard Business Review, companies with strong cultures had revenue growth 4 times higher than companies with weaker cultures. Another study found that companies with high employee engagement had 21% higher productivity than those with low employee engagement.

Define Your Company Culture.

Defining your company culture is a crucial step in building a strong culture. According to a survey by Deloitte, 94% of executives and 88% of employees believe that a distinct workplace culture is important to business success. Communicating the company culture to employees is also essential. In fact, a survey by TINYpulse found that employees who understand their company's mission and values are 40% more likely to stay with the company.

Foster Communication and Collaboration.

Fostering communication and collaboration is another critical component of building a strong company culture. A study by McKinsey found that companies with effective communication were 50% more likely to have lower employee turnover rates. Additionally, a survey by LinkedIn found that 72% of employees believe that collaboration improves overall performance.


Prioritize Employee Wellbeing.

Prioritizing employee wellbeing is also crucial. According to a study by the Society for Human Resource Management, companies with wellness programs saw a 28% reduction in sick leave absenteeism. Additionally, offering flexible working hours can improve employee satisfaction and retention. A survey by FlexJobs found that 82% of millennials would be more loyal to their employer if they had flexible work options.

Celebrate Successes and Recognize Achievements.

Finally, celebrating successes and recognizing achievements is a vital part of building a strong company culture. According to a survey by Globoforce, 78% of employees would work harder if their efforts were better recognized. Additionally, a study by Forbes found that companies with employee recognition programs had a 31% lower voluntary turnover rate.


In conclusion, building a strong company culture is essential for business success. Defining your company culture, fostering communication and collaboration, prioritizing employee wellbeing, and celebrating successes and recognizing achievements can all contribute to a positive work environment that attracts and retains top talent. By investing in your company culture, you can see improvements in productivity, employee satisfaction, and ultimately, revenue.


Mark Waltenburg

Mark is a driven professional with a BSc in International Business from CBS who excels in leveraging data insights to unlock the potential of future leaders, creating a positive impact on employee well-being.


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